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Email Marketing
Brilliance Features

Database Management

  • Unlimited number of contacts storage
  • De-duping process when records upload
  • Contacts amendable online or re-import data.
  • Auto suppression list management
  • Multiple address books
  • Various customisable data fields – different data types
  • Historical access to reports
  • Automatic bounce handling
  • Create sign up forms that link with your database so new customers are automatically added to your address book, with additional fields.
  • Mappable data
  • Address lists exportable
  • Data segmentation
  • Audience segmentation
  • In box testing
  • Key statistics dashboard
  • Interaction reports
     

Email Creation and Testing

  • WYSIWYG editor
  • Refer a friend link
  • Template library of professionally designed email templates
  • Image gallery
  • Personalisation
  • Dynamic content
  • Adding hyperlinks to emails
  • Archive of past campaigns
  • Upload templates e.g. created in Dreamweaver at the touch of a button
  • Free test sends
  • Built in spam checker – providing a detailed list of spam words and scoring
  • Survey creation tool – create easy online surveys which link to individual users' data
  • Drag & Drop editor
  • Choice of professionally designed templates
  • Take out upload templates
  • Free preview testing
  • Inbox testing credits available to purchase
  • Comprehensive e mail testing via litmus 
     

Sending

  • Unlimited email sending capabilities
  • Campaign scheduling
  • Triggered email campaigns following sign up
  • Auto responder
     

Reporting

  • Delivered and open rates
  • Link clicked – by URL
  • Forwards
  • Bounces and unsubscribes
  • Individual detail
  • Unlimited export reports
  • Google analytics integration
     

Support

  • Online FAQ and help
  • Email support
  • Telephone support
  • On line FAQ and help