Keep your marketing up to date
Digital technology moves ahead so rapidly it can be hard to keep up with the changes. Email marketing is only ever going to be a smart route to market if you keep up with current trends, best practice and technological change. There is more than a zettabyte of information circulating around the internet today and in 2013, three times more emails were sent than there are stars in the Milky Way - that's 838,000,000,000 emails! How do you ensure yours reaches who you want it to, when you want it to?
E-marketing is a specialised field and the better equipped you are in terms of knowledge, the more effective the outcome. If you don't or can't afford to employ personnel with strong digital marketing skills, who can create highly effective email campaigns and measure results to evolve accordingly, then have the brilliance of mind to make use of a platform that does. Email marketing Brilliance exists to help you to send what you want, to the best audience, at the best time - using all the marketing tools necessary to ensure you get it right and have the backup statistics to prove it.